Top 5 Fitness and Weight Loss Programs on iOS in Denmark Q4 2023

In Q4 2023, the top five fitness and weight loss programs on the iOS platform in Denmark showed varied performance across key metrics such as downloads, revenue, and weekly active users. Here’s a detailed look at their trends, based on data from Sensor Tower.

Strava: Run, Bike, Hike experienced a notable revenue peak at approximately $23K in the final week of December. Throughout the quarter, revenue showed a slight decline from $22K in late September to around $16K in mid-December, before surging at the end of the year. Downloads decreased steadily from 2.2K in late September to 682 in early December, then rose to 1.4K by the end of the quarter. Weekly active users also saw a dip, dropping from around 22.8K in early October to 19.1K in late November, but rebounded to 22.3K by the end of December.

Lifesum: Diet and Food Tracker showed fluctuations in revenue, peaking at approximately $20.2K at the end of October and again at $19.1K in the final week of December. Downloads witnessed a downward trend, starting at 972 in late September and dropping to 582 by mid-December, before a slight increase to 791 at the end of the quarter. Weekly active users decreased from 14.4K in early October to 11.6K in mid-December, then slightly increased to 12.4K by the end of the year.

Zwift: Ride and Run maintained steady revenue growth throughout the quarter, reaching a high of approximately $14.8K in early December. Downloads were relatively stable, with a slight peak of 403 in late October and a notable rise to 372 by the end of December. Weekly active users saw a consistent increase, starting from 1.1K in late September and reaching 1.7K by the end of the year.

MyFitnessPal: Calorie Counter exhibited varied revenue trends, peaking at $6.2K in late September and $6.8K at the end of October, with a general downward trend towards the end of the year, closing at approximately $4.6K in the final week of December. Downloads remained relatively stable, ranging between 470 and 788 throughout the quarter. Weekly active users showed a gradual decline from 39.3K in late September to 32.9K in mid-December, before slightly increasing to 34.5K by the end of the quarter.

AllTrails: Hike, Bike & Run experienced revenue peaks in mid-October at approximately $7.3K and $9.1K in late October. Downloads saw fluctuations, with a high of 2.1K in late November and a notable increase to 1.4K by the end of December. Weekly active users showed a peak of 4.6K in late November, followed by a decrease to 2.1K in mid-December, and an increase to 3.4K by the end of the quarter.

For more insights on app performance, visit Sensor Tower.